...these days, all you need to do is repackage an already well known tea in some cool, funky packaging, show off about your humanitarian interests, and Voilà!
The official advice was: "If you want to get into the tea business, don't try and fix something that isn't broken." and "Why not just sell something that people already know and like?" and, apparently, "these days, all you need to do is repackage an already well known tea in some cool, funky packaging, show off about your humanitarian links, and Voilà!"
Everything is the same, most is boring, and nothing is like Bedouin Tea.
My argument wasn't that something was wrong with the teas available to buy and order at lounges, cafes and restaurants, it was: "everything is the same, most is boring, and nothing is like Bedouin Tea."
There simple wasn't anywhere I could go to drink a great cup of Bedouin tea. And that, for me, was a good enough reason to do it myself.
Before I founded SIMPLE LEAF™, Bedouin tea was something you could only get on a desert trek from Sharm El-Sheikh or at the Atlas mountains in Morocco.
Find out why I decided to bring this tea to the masses and even develop our own unique blends by reading "Our Story" in full.
We're now rolling out our delicious new teas to lounges, cafés and restaurants across the UK.