Who We Are
In 2009, the soon-to-be Founder of Simple Leaf, Adam, escaped the mayhem of Cairo for an adventure. Dahab, South Sinai, happened to be the point on the map his finger landed on.
Once there, the young student traveller, soon fell in love with this part of the world.
The hospitality, the sun, the people, the food, the sea, the nature, and, above all, the simplicity.
The trip didn't start perfectly, though.
Adam found out that his card wasn't working in Dahab as he hadn't notified his bank that he wanted to use it outside Cairo (I know, primitive fraud security back then!). Adam was subsequently shocked by the generous and selfless hospitality he received when the locals found out that he was trapped without any money. Free accommodation, free food, and delicious tea were only some of the offerings and generous gestures.
It goes without saying that he made lifelong friends from this journey.
Among the many different types of people he spent time and made life-long friendships with were experienced farmers and traders.
Sadly, during the 2011 revolution, Egypt became a dangerous place for foreigners. After leaving Egypt for a while, there was one thing he missed most, the natural and connected way of life of the Bedouins of Sinai.
Two things in particular stood out: the great tea and natural herbs that grew in Sinai that were used for an array of different purposes.
In 2015, after hearing how the area that he loved so dearly was suffering from 5 years of instability, he decided that the world needed to see the potential of this lush and fertile land.
This is Simple Leaf.
We are a London based team of entrepreneurs who are passionate about all things natural. We love each and every product we sell - with absolutely no exception.